It also provides various banking, credit card lending, and investment services through a network of local branches, offices, and electronic delivery systems. The GCB segment offers traditional banking services to retail customers through retail banking, commercial banking, Citi-branded cards, and Citi retail services. The company operates through two segments, Global Consumer Banking (GCB) and Institutional Clients Group (ICG). Citigroup Inc., a diversified financial services holding company, provides various financial products and services for consumers, corporations, governments, and institutions.
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